If you are looking for your basic commodity carpet, do not expect to find it in wool. Wool makes excellent berber carpet, plush carpet, and frieze carpet. The best quality wool is from New Zealand. Wool naturally resists general soiling, crushing, and most stains. Wool is also naturally resistant to fire. Look for wool carpets made with jute backing (yes like the good old days) as it has a superior tuft bind. The soft look and the rich feel of wool is still unmatched by any man made fiber, and can be more affordable than you think. Wool carpet is indeed a long lasting luxury carpet.